Jose Borghi is one of the most well-known names in the Brazilian advertising sector. He is the CEO of his ad agency, which goes by the name of Mullen Lowe. He is an incredibly creative person who is known for putting out some of the most iconic ads that the country has ever seen. He has played a huge part in the success of Mullen Lowe by putting his incredible creativity and leadership skills to good use.
Advertising was never something that appealed to Jose Borghi as a child, and never really thought about doing it professionally. However, he changed his mind after he was captivated by an ad that played at his sister’s theater recital. The ad which he saw was one that one a Cannes Lion’s Award, and this persuaded him to go on and do something in this sector. The incredible fact is that now, Jose Borghi is the proud owner of his very own Cannes Lions award for an ad that he did for wildlife conservation. The ad featured children dressed as zoo animals and won the hearts of numerous people all over Brazil, where the ad mainly aired and more information click here.
Jose Borghi is well versed in the field of advertising not just from an experience standpoint, but also from an educational point of view. To pursue his goals of getting into advertising to be the next Ad Man, he went to Pontifical University in Brazil and attained a degree in advertising. Soon after finishing his course, he went on to work at Ogilvy and Mather, one of the leading ad agencies in the entire world. He worked as a copywriter and an editor for a few years before the switched over to another leading ad agency known as Leo Burnett. He worked his way up at this company, eventually making it to the position of chief executive officer of the firm and what Borghi knows.
It was only after attaining the position of CEO that Jose Borghi realized that he had enough experience to lead the company properly. He then left the company and started his own, calling it BorghiErh. Within the first few months of the business coming into existence, Jose Borghi landed numerous large clients, such as Delta Airlines. The firm mostly catered to customers within the country, but Jose Borghi wanted to expand it further to become an advertising giant truly. For this purpose, he merged and took on the name of Mullen Lowe, which he currently leads and Borghi’s lacrosse camp.