Nathaniel Ru is a game-changer when it comes to eating healthy. He is going to be the person that people look out for when they consider what it means to eat healthy. Nathaniel has put his stamp on healthy eating with a restaurant called Sweetgreen, a phenomenal healthy eating establishment. Sweet dream is one such establishment that has been created by Nathaniel Ru. He has chosen this as one of the concepts that could possibly change the way that people look at the process of healthy vegetables and fruit. For the longest time there have been lots of conversations about obesity in America. People have heard about how this is changing, but there definitely is not going to be a lot of change in eating habits if customers are not pleased with the selections. Nathaniel Ru seems to have realized this long before anyone else. That is why he refused to get on his soapbox. Learn more: https://www.crunchbase.com/person/nathaniel-ru
It is very interesting to see how Sweetgreen is competing against the competition. There are a lot of restaurants that serve salad as side items, but it is not the main attraction for McDonalds or Burger King. Sweetgreen, by contrast, is a restaurant that is designed with a main menu that is comprised of healthy food. This is what separates it from the rest. This is what gives it an edge that many other restaurants just do not have. It was risky for Nathaniel Ru to act in this way, but his risk-taking has paid off. He has become one of the most interesting players in fast food, and it appears that more people are going to get a taste of Sweetgreen as the demand for this brand grows. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
The demand for Sweetgreen is very interesting to see because it proves that Nathaniel Ru has an interesting take on the ton of consumers that are actually considering healthy eating. He is showing that he is willing to take the risk to get people fresh fruits and vegetables.
Nathaniel knows that the rest will pay off because he has seen the way that people have responded to Sweetgreen. It has been a successful restaurant because it has catered to a growing number of consumers that appreciate quality food choices that are not found on a dollar menu. This has been something that Nathaniel Ru competed against. He knew that consumers would pay more for fresh vegetables.
Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA