“We’re selling something that works,” said Sunday Riley at an interview with Allure. She explains why she made her skin care line. Sunday Riley created her products due to not finding products that were effective and safe. She was not satisfied with the ingredients place in products and their lack of effectiveness and felt others could relate to her. She said, “People are very frustrated with skin care.” She is a cosmetic chemist and product formulator, so decided to create products that contain all natural ingredients. They are high priced due to their effectiveness and the quality ingredients used to make them. $100 for each item is worth every penny because it does what it says it does, not like other expensive lotions. Some of her products are Good Genes All-in-One Lactic Acid Treatment, Tidal Brightening Enzyme Water Cream, Blue Moon Tranquility Cleansing Balm, and U.F.O. Ultra-Clarifying Face Oil. Sunday Riley put her name on her products because she knows she has formulated a skin care line that works.
Sunday Riley creates nothing but the best that’s why she recommends her products to family and friends. They let her know if something works or needs to be made more powerful. She said, “I only want the best available to people.” If one of her items does not seem right, she goes back to the lab to fix it.
She is careful as to what she put in her products and makes sure it increases skin condition and not make it worse. For example, the use of retinol can cause redness, stinging, and excessive dryness so Riley made sure she used the right amount to improve the skin and not ruin it. The Luna Sleeping Night Oil contains retinol.
She mentioned her budget was not enough for advertising, so she used the social media platform to promote her products and it took off from there.