As China’s largest e-commerce retail site, JD.Com works with some of the top brands in the world. The company has teamed up with premier multi-national companies to assist them with data-driven insights that delivers better ideas on how to sell to Chinese consumers.
JD.Com (also called Jingdong) uses the acronym Fast Moving Customer Goods to identify those brand and companies that sell a lot of products globally. To bolster their relationship with such brands, Jingdong launched its C2M model. That stands for Consumer To Manufacturer. It leverages JD’s ability to gather “big data” so that it can be used to optimize or shape the way products are marketed to end users in China.
Two examples of famous brands Jingdong has assisted are Huggies diapers and Head & Shoulders shampoo. Both brands have tapped into the high-technology, data-drive approach developed by Jingdong to achieve significant increases in sales. In fact, JD recently gathered representatives of 900 major brands at a recent FMGC conference to compare notes and discuss strategy.
Janet Cai is e-commerce director of Head & Shoulders, P&G. She said JD.Com has an “unrivaled understanding” of how Chinese consumers shop online. She said she looks forward to developing an even deeper partnership with Jingdong to serve the needs of Chinese consumers at an optimum level.
Consumer electronics is another major sector featuring top-flight brands eager to tap into the JD.Com vision of retail. For example, JD and computer giant HP (Hewlett Packard) teamed up to launch the OMEN Gaming PC, a computer built exclusively for gamers. JD experts were able to customize many aspect of the gamer PC model to match the specific needs of the Chinese customers who love gaming.
JD.Com has experienced explosive growth in recent years. The site currently boasts more than 300 million active users. Industry observers say JD is the world’s leader in making effective use of AI (Artificial intelligence), autonomous technology, robotics and drone delivery systems. It has also broken new ground in terms of infrastructure development. JD is building drone delivery airports and is also operating a system of driverless delivery vehicles.
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