Article Title: JD.Com Develops Intensive Relationships With Top Brands. Increase Sales

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As China’s largest e-commerce retail site, JD.Com works with some of the top brands in the world. The company has teamed up with premier multi-national companies to assist them with data-driven insights that delivers better ideas on how to sell to Chinese consumers.

JD.Com (also called Jingdong) uses the acronym Fast Moving Customer Goods to identify those brand and companies that sell a lot of products globally. To bolster their relationship with such brands, Jingdong launched its C2M model. That stands for Consumer To Manufacturer. It leverages JD’s ability to gather “big data” so that it can be used to optimize or shape the way products are marketed to end users in China.

Two examples of famous brands Jingdong has assisted are Huggies diapers and Head & Shoulders shampoo. Both brands have tapped into the high-technology, data-drive approach developed by Jingdong to achieve significant increases in sales. In fact, JD recently gathered representatives of 900 major brands at a recent FMGC conference to compare notes and discuss strategy.

Janet Cai is e-commerce director of Head & Shoulders, P&G. She said JD.Com has an “unrivaled understanding” of how Chinese consumers shop online. She said she looks forward to developing an even deeper partnership with Jingdong to serve the needs of Chinese consumers at an optimum level.

Consumer electronics is another major sector featuring top-flight brands eager to tap into the JD.Com vision of retail. For example, JD and computer giant HP (Hewlett Packard) teamed up to launch the OMEN Gaming PC, a computer built exclusively for gamers. JD experts were able to customize many aspect of the gamer PC model to match the specific needs of the Chinese customers who love gaming.

JD.Com has experienced explosive growth in recent years. The site currently boasts more than 300 million active users. Industry observers say JD is the world’s leader in making effective use of AI (Artificial intelligence), autonomous technology, robotics and drone delivery systems. It has also broken new ground in terms of infrastructure development. JD is building drone delivery airports and is also operating a system of driverless delivery vehicles.

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Article Title: Richard Liu Qiangdong: My Journey To Business Success

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Richard Liu Qiangdong is one of the most successful businessmen in the world. He is the founder of a leading Chinese online retailer, JD.com. Owing to his success in business, Richard Liu has become a respected voice in matters concerning business and leadership. Through his visionary and insightful guidance, he has propelled JD.com to the apex of the retail industry.

During the recently held World Economic Forum in Davos, Richard Liu narrated his long journey to business success. Contrary to what many would expect, Richard’s story revealed that he is a self-made billionaire. He started his business from scratch and overcame many challenges along his journey to success.

Richard Liu Qiangdong studied at the Renmin University of China and graduated with a degree in psychology in 1996. His love for computers stems from his college days, where he engaged in freelance programming work to boost his income. With time, Liu honed his computer skills.

From his early years, Richard Liu was a man of vision. He was not satisfied with a first degree and immediately after Renmin, he joined the China Europe International Business School. He later graduated with an EMBA. Shortly after graduation, he secured employment with Japan Life, a health products company in China. Liu served as the director of computers as well as the manager of contracts. The experience at Japan Life played a crucial role in preparing him for a lone business venture.

Liu Qiangdong ventured into personal business in 1998 when he set up a company to sell computer accessories in Beijing. With the requisite knowledge, skills, and experience required to grow a business, his single shop multiplied to twelve within a short time. However, the outbreak of the SARS epidemic in China in 2003 dealt his shops a blow from which they would never recover.

Richard Liu is a highly flexible entrepreneur. The collapse of the shops did not dampen his spirit. Instead, he opted for a change of strategy. He reasoned that online business did not require any physical contact between the buyer and seller, and therefore, could not be affected by disease outbreaks.

Richard Liu went complexly online in 2004. He named his business Jingdong. Today, it is commonly referred to as JD.com. From just a small startup, Liu has grown the company into a significant player in the global retail business. He serves as the CEO of JD Business.

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