Last year, September 30th, L’Oreal Paris Fashion Brand conducted its annual beauty and fashion show which was the second one. The show was held at the capital of France, Paris on the floating catwalk stage of river Seine. It was an open show where celebrities attended as well as the ordinary persons. However, the company’s aim of holding the show was to exhibit its ability to advance and develop the fashion and beauty industry. It also considered the opportunity as a way of advertising the brand.
L’Oreal Paris is a brand whose managing director is Nicolas Krafft. He is also serving as the vice president of the Global development of the fashion company playing an important role in developing the brand and helps it scale to greater heights. Nicolas Krafft is highly professional and demonstrates high excellent leadership skills in managing and helping the company grow.
Early this year, L’Oreal Paris held another show which was staged at the River Seine located inside the heart of the French Capital. It was held on a 60-meter floating platform or runaway. The show included some of the well-known models in France including Elle Fanning, Eva Longoria and even Louise Bourgeon. At this time the show demonstrated more creativity and diversity of cultures which was a clear manifestation of the diverse French cultures. Some other celebrities who attended the show were actor Jaime Lannister who acted Game of Thrones; his real name is Nikola Coster-Waldau. Marie Bochet, the L’Oreal Paris ambassador and the Paralympic champion also attended the show.
The show also showcased the company’s latest looks in fashion, and it brought out the brand’s determination in advancing and developing the beauty industry. Val Garland and a famous hair stylist known as Stephane Lancien created more than sixty new hairs and makeup looks which made the show models who participated included the following: Balmain, Sonia Rykiel, MiuMiu, and Isabel Marant. They took part in the runaway as well as parading the latest jewelry collections. Nicolas Krafft was highly impressed with the advanced steps the company has made in promoting fashion and beauty as well as marketing its brand.