JHSF is a company in the Brazilian real estate sector that was a pioneer in creating properties meant for high-income earners. Led by its CEO Jose Aiuriemo Neto, they have luxury malls, Fasano Hotels and Restaurants, residential developments, commercial developments, and an executive airport located just outside of Sao Paulo. Founded in 1972, JHSF leadership has always shown the ability to identify new investment opportunities in the real estate market. They have also long been known as a company that can develop sustainable solutions. As this company grew it expanded beyond Sao Paulo, where its headquarters is, into other cities in Brazil such as Manaus and Salvador.
They are now an international company with a big development in Uruguay, one in Miami, and an exclusive condo tower in New York City that faces Central Park. JHSF was founded by two brothers, Fabio and Jose Roberto Auriemo. The company was originally called JHS but the company broke into two different firms in 1990. Jose Auriemo Neto’s father, Fabio Auriemo, took possession of the half of the company that he named JHSF. He was the one that led the company into building and operating shopping malls. He built Shopping Metro Santa Cruz which was the first Brazilian mall to have a subway station built into it.
Jose Auriemo Neto was the one that focused the company on the upper end of property development. He saw that there were a lot of people getting wealthy in Brazil and saw his investment opportunity to build homes, offices, and malls that catered to them, something no other company was doing at the time. His luxury mall was built on the edge of the Marginal Pinheiros neighborhood. He thought it was a great location for a high-end complex and, despite some setbacks and doubts from others, had it developed. This mall is called Parque Cidade Jardim. Jose Auriemo Neto further enhanced the area around the mall by building multiple condo and office towers. He also put one of the Fasano hotels at this location. Altogether, he spent $1.78 billion reais on this development which equals about USD $467 million.