While studying at Georgetown University, Nathaniel Ru and his friends had a difficult time finding a healthy place to eat, and this gave them the brilliant idea to create an eatery. Six years down the line, the eatery has become a 21 store firm that tables style restaurant chain Sweetgreen.
Their story began when they visited the landlord of an apartment who happened to be the same landlord of the tavern space they had identified to establish the eatery. At first, the landlord was hesitant to meet them, but when she finally agreed due to their persistence, they were able to convince her. She asked them to get an architect and business backers then get back to her once they have a real plan. Learn more about Nathaniel Ru: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html
Today, the store has grown and it has branches in Washington, New York, and Philadelphia. According to the head of the digital team of Sweetgreen markets, the company is taking a similar approach to that of Apple when it comes to marketing with the aim of being both smart and social.
To achieve this goal, all of the stores of Sweetgreen have to live up to the company’s core values of serving the community. They have taken a win-win approach in which both the customer and the community have a stake, meaning one is not victorious at the expense of another. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
Another approach taken by Sweetgreen is to keep it real meaning that everything needs to be authentic. If the employees give good services, then the firm is likely to get referrals from the happy customers, and this is a boost to the marketing department.
According to Nathaniel Ru, the whole point of the enterprise is to create an impact. Nathaniel Ru states that they have found that the best financial results of the firm are from the stores where the team has been together for the longest time, and this means they are not only focused on keeping the customers happy but must also ensure that the employees are equally satisfied.
Nathaniel Ru is the co-founder of Sweetgreen alongside his former schoolmates at Georgetown University where he studied BS in Finance. Just like his co-founders, Nathaniel Ru is from the family of a business owner. Nathaniel and his friends had a strong belief in healthy food which led to the establishment of Sweetgreen.
In 2010 they launched the largest food and music festival; Sweetlife. The event is attended by more than 20,000 people including high profile artists, top chefs, and farmers.