Lori Senecal Advises People On How They Can Use Facebook to their Advantage

Lori Senecal is one of the most successful advertisers to deal with. One of the reasons that she is so successful in her field is that she knows how to use different social media platforms. Among the platforms she uses in her advertising campaigns is Facebook. Even though some other social media platforms have gained a lot of momentum and users, Facebook still remains one of the most used and reliable sources of traffic for businesses of all sizes. Lori Senecal herself has plenty of advice on what people can do to get the most out of Facebook. Lori presents these insights to people so that they have a better idea on how they can reach their traffic.

Lori Senecal keeps on top of the trends and is always on the lookout for the biggest sources of traffic. As of right now, the largest sources of traffic for people are Facebook and Google. Therefore, it is important for people to use Google for profit because most people who search on Google are very likely to buy something. Facebook is also good because even though people are more in a socializing mode, there are still people who could go shopping from Facebook. Check out Adweek to know more.

According to Blogwebpedia, the most important aspect on business with social media and search engines is figuring out a way to advertise. Lori Senecal is able to deal with campaigns that convert well with Adwords among other methods for gaining traffic because she is willing to look at what the audience responds to and come up with a campaign that is going to address the audience where they are. She advises people to use humor as well as certain color schemes and images to provoke the desired response from the audience. Her insight and focus is what has gained her a good reputation in the field of advertising.

Watch: https://www.youtube.com/watch?v=NjY-yKuLlcw

Jose Borghi: The Man Behind Some of Brazil’s Most Brilliant Ads

Jose Borghi is one of the most well-known names in the Brazilian advertising sector. He is the CEO of his ad agency, which goes by the name of Mullen Lowe. He is an incredibly creative person who is known for putting out some of the most iconic ads that the country has ever seen. He has played a huge part in the success of Mullen Lowe by putting his incredible creativity and leadership skills to good use.

Advertising was never something that appealed to Jose Borghi as a child, and never really thought about doing it professionally. However, he changed his mind after he was captivated by an ad that played at his sister’s theater recital. The ad which he saw was one that one a Cannes Lion’s Award, and this persuaded him to go on and do something in this sector. The incredible fact is that now, Jose Borghi is the proud owner of his very own Cannes Lions award for an ad that he did for wildlife conservation. The ad featured children dressed as zoo animals and won the hearts of numerous people all over Brazil, where the ad mainly aired and more information click here.

Jose Borghi is well versed in the field of advertising not just from an experience standpoint, but also from an educational point of view. To pursue his goals of getting into advertising to be the next Ad Man, he went to Pontifical University in Brazil and attained a degree in advertising. Soon after finishing his course, he went on to work at Ogilvy and Mather, one of the leading ad agencies in the entire world. He worked as a copywriter and an editor for a few years before the switched over to another leading ad agency known as Leo Burnett. He worked his way up at this company, eventually making it to the position of chief executive officer of the firm and what Borghi knows.

It was only after attaining the position of CEO that Jose Borghi realized that he had enough experience to lead the company properly. He then left the company and started his own, calling it BorghiErh. Within the first few months of the business coming into existence, Jose Borghi landed numerous large clients, such as Delta Airlines. The firm mostly catered to customers within the country, but Jose Borghi wanted to expand it further to become an advertising giant truly. For this purpose, he merged and took on the name of Mullen Lowe, which he currently leads and Borghi’s lacrosse camp.

Human Rights Activist- Jim Larkin

He is a man who has risen beyond all odds born in a poor family living in the slums of Liverpool to Irish parents; Jim Larkin did not let his upbringing define him. He began by doing lots of manual jobs that gave an opportunity to be a foreman in the Liverpool’s docks. Read more: Jim Larkin | Wikipedia and Jim Larkin – Biography

He went through hardships during his days working as casual laborers and he used his position as a foreman to get fairness to the manual laborers in Liverpool. His efforts to better the lives of his fellow workers led him to join the National Union of Doc Laborers (NUDL) in 1905 when he became a full trade union organizer.

Jim was very aggressive when it came to fighting the rights of his fellow workers and his actions and his regular strikes did not impress the National Union Doc Laborers which eventually forced the management to transfer him to Dublin in 1907.

Mr. Jim did not fail his followers and at Dublin, he created Irish Transport and General Worker’s Union (ITGWU).Larkin founded the union with a major purpose of uniting all Irish workers those with and without experience to look into their welfare. Jim was ready to fight for Irish workers and in December 1908 Irish Transport and General Worker’s Union program was launched. Learn more about Jim Larkin: http://ireland-calling.com/james-larkin/ and http://www.bbc.co.uk/history/british/easterrising/profiles/po08.shtml

In the program, the following was published, an eight hours working system, pension for individuals who are over sixty years, provision for work for all unemployed in Irish. Other rights included railway transport and other means of transport, among other rules.

In 1912 Jim together with his partner James Connolly established the Irish Labor Party which was in the forefront of organizing several strikes and one of the most memorable one was the Dublin Lockout which took place in 1913. In that year more than 100000 workers in Dublin went on the streets and it won them rights to fair employment.

Jim Larkin was a different man and in 1914 he moved to the United States of America for a lecture tour where he raised funds to fight the British.

Jim could well be described as a socialite who even when in America he still went ahead to join human rights parties including Social Party of America and Industrial Workers of the World. His longtime friend and partner died during Easter rising in 1916 while Jim was still in the United States of America.

Mike Baur Helps More People Revise Their Business Plans

Mike Baur is the person that helps people see that all of the facets of business are interconnected, and that there is a need for entrepreneurs to collectively look at all of these different areas and become knowledgeable on these concepts. Small entrepreneurs that run their own businesses will not have a lot of time or money to outsource everything. They are going to need to be knowledgeable on different areas like this so Mike and the Swiss Startup Factory team are great mentors for these entrepreneurs. This is where business leaders can really gain insight on how they can effectively manage their business and expedite in the building of the customer base with the 360 acceleration services offered by Mike Baur.


Anyone that has wanted to start a business may go to a small business incubator, but they may only have written information on what new entrepreneurs can do. Mike Baur has a help business leaders with the Swiss Startup Factory. He is giving entrepreneurs access to the teams that have already tried and failed in the business world. People that are new to the business need to know that there is always a possibility where someone may fail at the businesses that they are part of. It is going to be evidence that there is are going to be better chances to succeed this way. That is why he has put a lot of time into helping business leaders create a much more profitable industry.


Mike has certainly become a true leader that can change the way that entrepreneurs conduct their business. Mike Baur was the deputy managing director for CTI Invest at one time. He had a ton of experience in the business world. He knows about startup investments and the way to make people see a better way to create a new business. There are people that are failing in the business world, but so many entrepreneurs can change the course of business. They just need a chance to see what Mike Baur is doing to help people determine a better course for their business.


As a person that has been in the banking industry for as much as 20 years it was obvious that the Swiss Banking industry gave people a ton of time to build his expertise. He was someone that has managed to help business entrepreneurs in the early stages of business development.