Mrs. Lori Senecal was in March 2015 given the position of Global CEO of Crispin Porter + Bogusky, also commonly referred to as CP+B, an advertising agency with offices throughout the world. Crispin Porter + Bogusky was founded in 1988, and its headquarter building is located in Boulder in the state of Colorado, the United States of America. Before becoming named Global CEO of Crispin Porter + Bogusky, Mrs. Lori Senecal had had an active career working in marketing, finance and advertisement holding various chairman and CEO positions. In her current position as the Global chief executive officer of Crispin Porter + Bogusky, it is her responsibility to coordination between the agencies international offices located in countries across the globe, as well as overseeing the global growth of the company and managing the expansion of its international offices. Reference: forbes.
Since she assumed the position of Global SEO for the company, Mrs. Lori Senecal has made significant contributions the development of Crispin Porter + Bogusky. She established a more resilient connection between the international offices and helped them form stronger and more efficient communication. For a company, having coordinated offices in different continents is crucial. Every location needs to be informed and taking part in the main workings of the enterprise. She also improved the team of the company by talent acquisition. Mrs. Lori Senecal is very skilled at pinpointing which person would be most efficient at what job. An adequate and experienced team is the most crucial part of business. Mrs. Lori Senecal also brought great recognition to Crispin Porter + Bogusky – the company was a nominee in the category of “Creativity Innovators of the Year” in an annual leaderboard by the giant in the industry Advertising Age. For her personal, professional excellence, Mrs. Lori Senecal was titled one of the four Agency Executives to Watch in 2016.
Mrs. Lori Senecal has a rich work experience. Before she joined the company of Crispin Porter + Bogusky, she used to work for the MDC (Multi-Discipline Communications) Partner Network as CEO and President. Her responsibility was to take care of the professional strategy of the company, to overlook the execution of the plans and to ensure results according to her Ad Week account.
Before working for MDC Partner Network, Mrs. Lori Senecal was a part of the company Kirshenbaum Bond Senecal + Partners (kbs+). Her position was CEO and Global Chairman. Kbs+ grew exponentially while she was in charge – the company went from having 250 employees locally to 900 international employees in only a couple of years.